You have been charged with the task of saving money for your company. One of the areas you’re looking to cut costs but not service is in the company’s phone bill.Several people you know have advised you that SIP Trunking is the thing to do. But what is SIP Trunking, and what will it do for your company?

Overview

First, a basic understanding of the traditional phone system is essential. The private phone system currently installed in your business is called a PBX. The PBX is directly connected to the public telephone system (known as the PSTN). When you initiate a call, your call travels through the phone lines used by the PSTN.

Using a SIP Trunking service changes this process. A SIP Trunking service provider (Like Kanobe) allows a organizations to now get PSTN connectivity through the Internet. Instead of the traditional copper wires running from a central office to a business, a SIP trunk now connects to the PSTN through the Internet. Now when a call is made, a SIP softswitch will route the call to its destination. However, the call will not go through the telephone lines that make up the PSTN. Instead, it will travel through the Internet.

SIP Trunking combines connections for data and voice into a single entity. A company’s data network now carries voice traffic. Features that typically come with this service include local and long distance service, 911 services, directory listing, and caller ID. All of these features will work your company’s existing PBX system.

SIP Features and Benefits

OK, you say. I get how it works, but so what? What will it do for me in terms of cutting costs without sacrificing features? These are fair questions. Some of the benefits companies enjoy by going with a SIP Trunking service are:

• Eliminates the need to purchase equipment that does the work of the SIP Trunking service.
• Doing away with costly PRI (primary rate interface) connections, again reducing costs.
• A reduction in monthly telecommunications expenses, as only one connection is required for voice and data.
• Outsourcing PSTN connectivity to a third party, eliminating long distance charges.
• The use of a hosted VoIP service while still maintaining the investment in their PBX.
• Establishing local numbers in cities across the country instead of using an 800 number.

Bottom Line

SIP Trunking allows your company to leverage your existing investment in the phone system that it has and join that system with the Internet. The result is that the company enjoys VoIP services and enjoys a state of the art communications process while immediately seeing a drop in expenses from the costs associated with the traditional phone provider and service. With a modest outlay, a company can see a beneficial return on investment in a few short months. If you’re looking to cut costs in your company’s phone bill while making the phone system itself more efficient, a SIP trunk is the way to go and Kanobe can help you get there!